Zero-impact technologies
Clean tech moves between 2,500 and 3 trillion euros globally. At the moment, most of these technologies are still far more expensive than their fossil alternatives, as shown by the recent study by the World Economic Forum and BCG "Winning in Green Markets: Scaling Products for a Net Zero World". While pioneering green markets involves taking a risk, it is likely to pay off as untapped markets emerge and are willing to pay more for sustainable products.
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